I got my start in digital product design a little more than two decades ago.
The potential of pushing the boundaries of product experiences in those early years set me on a career path that has led me to work with a number of innovative tech startups, some of the world’s most recognizable brands, and some inspiring mission-driven companies.
Along the way I have learned what I love, what I do well, and why I do it.
I’m a Massachusetts College of Art and Design alumnus and was most recently the Senior Director of Product Design for the Openfit streaming at-home fitness platform where I oversaw a team of talented designers passionate about the fitness and wellness space.
Prior to that I was the VP of Product Design at PADI Worldwide — the world’s leading scuba instructor and diver certifying agency. I currently offer design leadership consulting and advisory services to early-stage tech startups.
Previously I have worked for Bank of America Merrill Lynch, Thomson Reuters, and Sony Music Entertainment, as well as at award-winning creative agencies Lloyd Northover (London), Isobar (Boston), and RED Interactive (Los Angeles) where I led the product strategy and design of experiences for global brands such as adidas, HBO, Motorola, and Ferrari.
I am a product designer at heart with formal training in physical product and industrial design. Being both analytical and pragmatic, my approach to design is rooted in human-centered design principles. My key passion lies in creating innovative solutions to complex problems through data-informed design methods.
Originally from South Africa, I moved to the U.K. after college before making my way to the States, living first in Boston and now in sunny SoCal.
Download my resume (PDF)