HBO Digital Experiences

Over the span of two years (2012-2013) I led UX strategy and design efforts for a number of properties within HBO’s digital ecosystem. These included re-designing to be mobile-friendly while still immersive and engaging, evolving the HBO Connect social platform, creating the HBO Careers site to engage prospective employees while aligning closely with the brand, and a ‘second screen’ app exploration that engaged audiences through social viewing experiences.

Agency: Isobar
Design Leadership: Executive Creative Director, UX Director
The Team: Producer, Research & Insights Lead, UX Lead, Creative Lead, Copywriter
My Role: UX Lead – Design Leadership, UX Research & Strategy, Information Architecture, Rapid Prototyping, User Testing, Design Specifications


Design Strategy

Conceptual Walkthrough