Dreamworks Animation was looking to create an online hub for the launch on Netflix of their new Turbo Fast animation series, based on their successful Turbo movie franchise. The goal of the hub was to create a place where they could maintain continual fan engagement with the show during breaks between content drops.
Agency: RED Interactive
Project Leadership: Executive Creative Director, UX Director, VP Strategy, VP Technology
The Team: Producer, Research & Insights Lead, UX Lead, Creative Lead, Copywriter
My Role: UX Director – Design Leadership, Workshop Facilitation, UX Research & Strategy, Information Architecture, Rapid Prototyping, User Testing, Design Specifications